Improving the effectiveness of content with Dragonfly AI
Data informed design.
I work with Dragonfly AI to enhance the salience of the creatives that I work with. Dragonfly uses cutting edge neuroscience to predict how design influences where your audience looks first, across any channel. This makes it an invaluable piece of AI for the marketing & advertising environment.
Dragonfly produces a heat map according to the salience of the content, which is based on a teachable machine’s understanding of human eye recognition.
Data-informed design and demonstrating the science behind creative decisions is a great example of creative technology revolutionising practise.
Kinaxia Website Design
Nationwide haulage company, Kinaxia Logistics had an image problem with it’s branding and design. We created a new campaign around the people that make the company, and used Dragonfly AI to justify the science behind the redesign.
Running a pass of the design through Dragonfly, we were able to justify and compare the differences between old and new design component saliency to the client.
Using Dragonfly AI, the website was designed to prioritise high value elements.
