The Endangered Aisle
Successful pitch and win for the 'Endangered Aisle' campaign for Fairtrade, a project aimed at raising awareness for endangered products and promoting ethical consumption over the charity’s annual ‘Fairtrade Fortnight’.
The Endangered Aisle
On 28 February 2023, Fairtrade launched The Endangered Aisle, an immersive retail space at 32 Shoreditch High Street.
We got stakeholders on board with the concept by scamping the venue space and designing bright campaign logo lockups and taglines.
We supported with Social, DOOH, Vinyl, Print shelf signage for the campaign, ensuring a cohesive visual identity across all platforms. By combining our design expertise with a passion for sustainability, we delivered a visually stunning campaign that effectively conveyed the importance of ethical consumption and made a bold, meaningful impact.
