Facebook 3D Photos

Universal wanted to celebrate Halloween by showcasing their horror titles in a way that would add more intrigue than traditional channels. I suggested 3D photos as they natively reach mass audiences across Facebook and bring eye-popping effects which, in this case- add to the scariness of the titles.

Using black and white Depth Maps, I built a set of 3D photo creatives for the campaign which went live over Halloween. They featured on Facebook alongside other campaign elements that we created to celebrate some of the biggest and best horror titles from Universal.