Evolving perceptions of the German luxury car

Working closely with the in-house team at BMW Park Lane, we designed creatives for Social, Digital Banner, Broadcast & Email for BMW UK. We wanted to inject bold, playful colour and personality into a brand that is normally known for it’s silver and black ‘masculine’ visuals.

At a time when the BMW i3 electric car was starting to gain popularity, BMW wanted bright, different imagery to build on their innovative image.