Alfred Brand Refresh

At Alfred, a PR & Comms agency, I spearheaded a brand revitalization. I introduced a fresh set of guidelines and presentation templates that embody a modern, sleek aesthetic while taking inspiration from the agency locale in East London. This transformation has not only redefined Alfred’s visual identity but also reinforced its position as a vanguard of innovative communication strategies. The new look and feel resonate with the agency’s dynamic spirit, balancing corporate with creative, and propelling Alfred into the forefront of contemporary design, with template usability at it’s core. Taking usability feedback from the agency, the guidelines evolved with the agency again following successful deployment to keep up with design trends.