SiS Interactive Packaging

SiS (Science In Sport) had a problem that I looked to technology to solve. Their product range was too large to be easily understood from a consumer perspective. There are so many SiS products with only slight differences in usage, we wanted to educate people which product is best for them and their needs so that they can match their sport and intensity requirements.

I suggested a QR code as a physical-to-digital activation, leading to a web app that allows the audience to learn more and compare the product ranges.