Jagex - 20 Years Of Runescape

My role extended beyond content creation; I was also key in pitching and securing the client, demonstrating our team's creative capacity and strategic insight. This successful engagement not only marked a significant milestone for RuneScape but also solidified our agency’s expertise in managing and enhancing major gaming brands.

Celebrating the 20th anniversary of RuneScape, a title with a loyal global userbase of over 1.2 million subscribers. Our team, after winning the role of retained agency, faced the challenge of crafting fresh, innovative social content for a deeply engaged fanbase familiar with the expansive universe of Gielinor. By invoking nostalgia, we delivered new techniques that the community had never seen before such as AR lenses, sticker packs, community milestone videos.

From creative ideation, desgn right through to video editing, I developed concepts that both honoured the game’s legacy and injected new excitement into the community and presented 20 years of the game and community, in a tone of voice that was appropriate for the client.

We further supported the launch of RS Mobile.