Working with Edrington’s Highland Park Whisky, the agency created a piece of content which would tell the story of the craftsmanship and artistry which comes with creating whisky, and how it pairs unexpectedly with interesting flavours – the first consumer-facing instalment of their new brand platform ‘A Wild Harmony’.

A duo of talented chefs created dishes alongside the Master Whisky Maker at Highland Park, and an expert food author. This formed the basis of 3 master videos.

I delivered the titles & graphical elements, and edited dozens of social cutdowns for the ‘Cooking With Contrasting Flavours’ content series, a completely bespoke piece of content created especially for global paid media usage, paid media partnerships and Highland Park’s owned channels.

The campaign exceeded KPIs with over 4.5 million impressions, 3.1 million users reached, and 100% of KPI’s met.​