I was entrusted with amplifying the narrative of Highland Park's rich heritage during a milestone celebration—its 225th anniversary. Understanding the brand's intent to not only celebrate its storied past but also forge connections with a broader, more diverse and younger audience, we crafted a campaign that was innovative yet respectful of its deep-rooted traditions. This campaign was designed to resonate and captivate audiences worldwide, ensuring that Highland Park's legacy was both honored and revitalized in the digital age.

I delivered over a hundred social video cut-downs of the master video for a range of social platforms, digital placement website skins and broadcast edits. The campaign was localised for 8 key markets.

The campaign achieved remarkable success across key metrics and platforms. On social alone It garnered 1.5 million organic impressions, and 1 million video views.